Strategy
5 min read
Updated 2026-03-01
Pricing Strategy Foundation for Marketplace Sellers
The fundamentals of margin, breakeven, and pricing confidence for ecommerce sellers.
Margin is different from markup
Margin measures profit as a percentage of selling price, while markup is based on cost.
Make pricing decisions in margin terms to compare across products.
Know your breakeven price
Breakeven is the price where total costs equal revenue.
Every discount you offer should be evaluated against breakeven.
Price for scale, not just survival
Low margins make growth fragile. Build a buffer for returns, ads, and supplier changes.
Stable margin lets you reinvest and scale safely.
Next step
Apply this guide using our calculator tools.