Seller guides & playbooks
Practical, seller-first guides to pricing, fees, and profit planning across marketplaces.
Meesho
6 min read
Meesho Pricing Basics: Costs, Returns, and GST
A seller-first walkthrough of how to set Meesho prices using cost, returns, and GST assumptions.
- Identify true per-order costs
- Model return leakage
- Build a GST-safe selling price
Amazon
7 min read
Amazon Seller Fees Overview: Referral, Closing, Fulfillment
Understand how Amazon fees stack up so you can price for profit without surprises.
- Know which fees are percentage vs fixed
- Plan for fulfillment and weight handling
- Account for GST on fees
Flipkart
6 min read
Flipkart Fees: Commission, Fixed Fees, and Zero‑Commission Rules
A quick guide to flipkart fee components and how to price safely in zero‑commission bands.
- Commission vs fixed fees
- Zero‑commission thresholds
- Shipping fee impact
Shopify
7 min read
Shopify Pricing Model: Payments, CAC, and Plan Costs
A D2C pricing framework that includes payment fees, marketing CAC, and plan costs.
- Payment gateway fees
- CAC allocation
- Plan cost per order
Strategy
5 min read
Pricing Strategy Foundation for Marketplace Sellers
The fundamentals of margin, breakeven, and pricing confidence for ecommerce sellers.
- Margin vs markup
- Breakeven pricing
- Pricing for scale
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