eBay Pricing Playbook: Final Value Fees & Promoted Listings
Model eBay final value fees and promoted listing costs to price safely.
Start with final value fees
Final value fees apply to the selling price plus shipping.
Keep a simple fee estimate per category.
Plan for promoted listings
Promoted listings add a percentage fee on sales.
Use historical ad fees to keep pricing realistic.
Account for return handling
Returns cost you time and shipping.
Use an average return cost to protect margin.
Next step
Apply this guide using our calculator tools.