Walmart Marketplace Fees & Pricing Basics
Understand Walmart referral fees, WFS costs, and pricing guardrails.
Start with referral fees
Walmart referral fees are category-specific.
Build fee assumptions before finalizing your price.
Plan for WFS
Walmart Fulfillment Services adds fulfillment and storage costs.
Use average fulfillment fees from your rate card.
Include returns handling
Returns and processing fees reduce net margin.
Set a returns buffer to avoid leakage.
Next step
Apply this guide using our calculator tools.