WooCommerce Pricing Checklist for D2C Sellers
A checklist for payment fees, plugin costs, and CAC in WooCommerce pricing.
Cover payment gateway fees
Payment processors charge a percentage plus a fixed fee.
Add these fees before calculating profit.
Allocate plugin or app costs
Spread monthly costs across expected monthly orders.
This keeps pricing realistic as volume grows.
Include CAC in price
Advertising and marketing should be allocated per order.
Avoid scaling ads before CAC is covered by margin.
Next step
Apply this guide using our calculator tools.