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WooCommerce
5 min read
Updated 2026-03-02

WooCommerce Pricing Checklist for D2C Sellers

A checklist for payment fees, plugin costs, and CAC in WooCommerce pricing.

Quick start

Best for

WooCommerce sellers pricing direct stores

Time needed

5 min read

Inputs you’ll need

  • Payment fee %
  • Plugin cost
  • CAC per order

Quick checklist

  • Payment gateway fees
  • Plugin costs
  • CAC allocation

Cover payment gateway fees

Payment processors charge a percentage plus a fixed fee.

Add these fees before calculating profit.

Allocate plugin or app costs

Spread monthly costs across expected monthly orders.

This keeps pricing realistic as volume grows.

Include CAC in price

Advertising and marketing should be allocated per order.

Avoid scaling ads before CAC is covered by margin.

Next step

Apply this guide using our calculator tools.

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Cover payment gateway feesAllocate plugin or app costsInclude CAC in price

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Shopify
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Shopify Pricing Model: Payments, CAC, and Plan Costs

A D2C pricing framework that includes payment fees, marketing CAC, and plan costs.

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WooCommerce Template

Build D2C pricing with payment fees and CAC.

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