Shopify
7 min read
Updated 2026-03-01
Shopify Pricing Model: Payments, CAC, and Plan Costs
A D2C pricing framework that includes payment fees, marketing CAC, and plan costs.
Payment fees come off the top
Payment processors take a percentage plus a fixed fee on each order.
Your price needs to cover these fees, not just product cost.
Allocate your plan cost per order
Monthly Shopify plan fees should be spread across your expected monthly orders.
This creates a true per-order profit view.
Include marketing CAC
If you spend on ads, allocate CAC per order.
Ignoring CAC can make healthy revenue look profitable when it is not.
Next step
Apply this guide using our calculator tools.